Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about content marketing news year’s resolutions and whether blogging is one of yours.
I hear this from small business owners all the time, “I know I should be blogging, but I can never find the time.” Or some variation thereof. Sound familiar?
If so, you’re far from the only one. I used to have the same problem. I thought I didn’t have time to blog and I didn’t know what I would blog about – now I have so many ideas, I have blog posts planned for the next two months. The change happened when I decided it had to. As a small business owner, my online marketing is too important to put on the back burner, especially if I want to increase my brand’s online visibility (which I do).
1) Stop Saying You Don’t Have Time
I’m going to let you in on a little secret: if you say you don’t have time to do something, guess what? You’ll never have time for it. But if you keep telling yourself that you do have time – that you’ll make the time – then you will. You’ll realize you can get more done than you ever thought possible, but you have to start by believing in yourself.
It’s also a matter of priorities. Recently I’ve decided to take a good, hard look at my priorities and I decided that, not only is creating marketing content for my business one of them, but optimizing that content strategically so my business will be more visible online is also a top priority for me as a small business owner going into 2019.
2) Make a Schedule
The best way to make sure you do something is by creating a schedule that includes it. When I came up with the idea to call my blog Marketing Monday and decided to publish a new blog post every Monday morning, I found ways to make it happen. If the weekend rolled around and I still didn’t have a blog ready to go, then I would just have to spend a portion of my weekend writing for my blog.
Making a schedule is also a great way to plan ahead, which helps make sure you’ll actually get it done. I make content calendars for my clients all the time that plan out blog post topics for the whole year. That way, when it comes time to write each month’s blog posts, I already know what I’m going to write about, which makes the process of actually writing them go twice as fast.
3) Have Someone Hold You Accountable
If you have someone like me writing blog posts for you, then you don’t have to worry about this part. If you’re writing your own blog posts, tell someone about it so they’ll hold you accountable. Whether it’s a business partner, your best friend, or a business coach, make sure it’s someone who will check in with you on a regular basis to see how the blogging is going.
4) Get Your Tools Ready
Everything is easier when you have the right tools, and that’s as true of content marketing as anything else.
SEMrush has a whole SEO toolkit that includes everything from keywords to calendars to topic generators. They require a monthly subscription, but they are so worth it.
If you’re just starting out and SEMrush’s subscription requirements aren’t quite within your budget just yet, Ubersuggest is a free keyword research tool that just keeps getting better and better.
The perfect blog post starts with the perfect headline, and for that, you need CoSchedule’s Headline Analyzer. CoSchedule is another great resource that provides some tools for free and charges for others. For now their Headline Analyzer is free and I cannot recommend it enough.
Still not sure what to blog about? Try HubSpot’s idea generator.
What do you think? Will 2019 be the year you start blogging?
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page to make sure you never miss an update. If you’re looking for someone to help you get your blog started in 2019, let’s chat.