Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
It’s one of the two things we’re told never to talk about. It’s right up there with religion in terms of topics many people will tell you absolutely do not belong at work, much less in your marketing materials. People have been saying it for many years, and with our current political climate being one of the most divisive climates our country has ever had, it might be sound advice.
But is it really?
I feel like a broken record on this blog always saying everything depends on your industry, but it’s true. Obviously, if you’re an attorney or you have some other job related to politics, you might not be able to stay away from discussing politics in your content marketing.
On the other hand, if you’re a government official, you may not be allowed to take a personal stance on politics. Many government jobs require employees to remain neutral when it comes to politics in order to avoid making it seem like they’re speaking for the government itself (or the government-subsidized institution for which they work).
I was talking with a fellow marketer recently who said she has a law firm she works for that tries really hard not to get political in their blog posts and I couldn’t help but wonder how that’s possible.
I also work for a few law firms and I can’t avoid discussing politics in their posts because legislators and Supreme Court decisions directly affect those clients and their clients and there’s just no way to avoid talking about it. For example, when the Republican-controlled Congress refused to even hold hearings for President Obama’s last Supreme Court nominee, it prevented the 8-judge court from hearing arguments on a number of important issues in order to avoid a split decision. That meant a lot of lower courts disagreeing on key issues for my clients that need federal attention.
Take Your Chances
Even if politics aren’t part of your business, you can probably get away with a certain amount of activism in your marketing. Penzy’s Spices is one company that has actively spoken out against the current administration, and it has actually had a positive affect on their business.
A business coach I know talks politics on her Facebook page all the time and doesn’t worry about it affecting her business. She knows who her clients are and that they tend not to be fans of the current administration, and her political talk does not seem to have affected her business.
Personally, I have found my Twitter following always takes a bit of a hit whenever I post something political, so I’ve decided to restrain myself. If you absolutely need to talk about it, you can have two different profiles: one for business and one that’s personal. For example, I only talk about content marketing on my Facebook page for my business, but on my personal Facebook page, I talk about whatever I want, including politics. Only my friends and family will see those posts and most of them share my political views.
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page to get content marketing updates every week. If you still have questions about content marketing, let’s chat.