Welcome to Marketing Monday, where I provide tips and tricks for being your own content marketer. This week’s post is all about guest blogging.
Do you have your blog up and running with regular visitors reading all your awesome content? Great!
But what happens when your audience stops growing? How can you get some fresh energy into your blog to start attracting new audiences?
Enter Guest Blogging!
Guest blogging (writing a guest post on someone else’s blog) can be a great way to expand your audience. You can write a guest post for someone who does what you do, but with a slightly different take and/or for a different audience. Or you can team up with someone in a related field. For example, someone who needs a website designer probably needs a content marketer, so it would make sense for me to team up with a web designer so we could promote each other’s work.
By writing content for another web site, you get your name out to an audience that might never have come across your name otherwise. If the site they’re on doesn’t have exactly what they’re looking for, but they like the look of your content, they might go to your site to see what you have to offer. Your host will also help promote your content by posting about it on social media, which gets your name in front of all of their social media followers.
With that in mind, here are some tips on what you should and should not do when it comes to guest blogging.
- Follow the Guidelines
Every site that allows guest blogging has guidelines for doing so. Be sure to read those guidelines and abide by them because failing to do so usually means an automatic disqualification from guest blogging.
- Know Their Audience
I’ve preached again and again about the need to know your audience any time you undertake any aspect of content marketing. Well, if you’re going to be producing content for someone else’s site, you should know their audience. Look over their previous posts so you get a feel for the kinds of topics they cover, their tone, the language they use, and how long their posts tend to be. All this will give you a clue as to the kind of content you should produce for them.
Part of the deal of guest blogging is that it means a cross promotional opportunity for both of you – you get on their website and they promote you on social media, and in return you should also do your part by promoting it on social media and giving it a shout out in your newsletter. This way everybody wins because you’re helping each other expand your audiences.
- Get Ready for Rejection
Guest blogging is a numbers game. You’re going to get a lot of rejections before anyone says yes, so just be prepared for that and keep trying. If your audience is still pretty small, that could be a factor behind some of those rejections (there’s nothing in it for them if you can’t help them significantly grow their audience). In that case, you might be better off focusing on growing your own blog and social media followings before you start producing content for someone else’s site. Or offer to guest blog for a site that has a similarly small following – that way you can both grow together.
- Copy and Paste
You can certainly repurpose content from your own blog and rework it to fit the guidelines of the host site, but you should never, ever just copy and paste content from your site onto someone else’s. Google doesn’t like it when you do that, and the site hosting your guest blog probably won’t appreciate it either (and they’ll probably know about it, since they’ll most likely check out your blog before agreeing to let you write a guest post).
- Turn in Sloppy Work
Remember, this will have your name and brand attached to it, so you should take as much care with it as you would with anything you put up on your own blog. Write a rough draft and let it sit for at least 24 hours before you come back to it. Then let it sit for another 24 hours before proofreading it and finally turning it in. Get another pair of eyes on it if you can (this might include your host or it could be someone else).
Anything else? If you can think of any other tips I might have missed, feel free to let me know in the comments. If you have any other questions about content marketing, let’s chat.
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page to make sure you never miss an update.