I’m gonna come right out and say it: this post applies more to women than men. Of course that’s not to say all women have this problem or that no men have this problem. It’s just that women are more likely to have this problem than men. I’m not saying you shouldn’t read this post if you’re a dude, but women will probably get more out if it than men … in general.
That said, I recently had a meeting with a client (who, yes, was a woman) who was struggling with her content marketing. She had been blogging consistently for about a year, but didn’t want “to sound like a know-it-all.”
I stopped her right there.
What’s the Point?
What’s the point of having a blog if not to show off all the awesome stuff you know? In fact, it’s the second reason I listed in my post about why you need a blog. Why would anyone come to you for a product or service if they’re not absolutely convinced you know everything there is to know about that product/service? A blog is the perfect opportunity to show off how much you know, and show it off you should.
Talk about your day at the office. Tell your readers what a crazy week you just had. Just discovered something new and exciting in your industry? Write about it. Tell your readers how and why it’s relevant. They want to know and they come to you for answers.
It’s OK (Even Advisable) To Brag
There is a time and place for modesty. Marketing is neither that time nor the place. Marketing is where you brag.
Over the years, I’ve heard a lot of people (men and women) say they don’t like talking about themselves. They don’t like to brag. They’re afraid it will make them unlikable.
But how does it make you look if you don’t brag about yourself? Will it leave the interviewer/reader/potential investor wondering if you really know what you’re doing? Will they like you, even if they don’t have confidence in your abilities? In business, the former is nowhere near as important as the latter.
There’s nothing wrong with not wanting to talk about yourself. People write blog posts all the time without talking about themselves. But they do talk about what they know, and so should you.
Don’t Talk About Yourself, Talk About Your Work
So don’t think of it as talking about yourself. Think of it as talking about the stuff you do. If you love what you do, you can talk about it all day. So talk about it. Talk about this cool thing you just tried. Talk about how this up-and-coming technology just might revolutionize your industry. You can establish yourself as an authority in your field and demonstrate your knowledge while still being likable. In fact, it will probably boost your popularity. People respond to enthusiasm, and when you show them how much you love what you do, you just might be surprised at the responses you get as a result.
Still not sure about how to use content to effectively market yourself? Let’s chat.