Photo credit: Foter.com
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
Most of us can (and some of us do) spend all day on social media. Facebook alone has proven to be a literal addiction for many people. Multiply that by all the social media channels we have available now (Twitter, Pinterest, etc.) with more developing every day, and you could easily spend all day interacting with your customers and potential customers on social media and legitimately call it work.
But you don’t have time for all that. Unless you can afford to hire a dedicated social media marketer, you have to actually provide the product/service you’re offering in addition to networking and marketing. So how can you take advantage of social media and still do everything else you need to do?
Go where your ideal clients are
The first rule of marketing is as true of social media as anything else. Different demographics are using different social media channels, so rather than trying to do all of them, focus on the ones where you’ll be more likely to get in touch with the people you need to contact. Most millennials and younger are off of Facebook and primarily using Twitter, Instagram, and Pinterest. Snapchat is also growing in popularity, especially with the younger generation.
That said, a lot of people of all ages are still on Facebook, especially baby boomers and older. Facebook has also done a really great job of integrating itself with other social media channels and making itself a primary source of communication between people, so don’t write it off, even if you are targeting primarily the younger generations.
Consider which channels best serve your industry
In addition to common social media channels that everyone is using, there are also usually social media channels for specific interests. For example, if you’re an author, you’re going to want to get on Goodreads and Litsy because that’s where your potential readers are hanging out.
As much as it pays to be as visual as possible, there are some industries that do better with pictures. Food blogs, restaurants and travel websites tend to do really well on the image-oriented sites, such as Pinterest and Instagram, so if you’re in one of those industries, you’ll definitely want to be on Pinterest and Instagram (and possibly Snapchat).
Try new social media channels
You don’t have to (and shouldn’t) try every new social media channel that comes along. But if something looks promising and/or especially useful for your business, consider getting on board ASAP. Getting in early means you have a smaller pool of potential followers to attract, but if you can effectively target the ones you need, the rest will follow. By gaining credibility (i.e., a following) and establishing yourself as a leader in your industry on that particular social media channel, you’ll naturally attract new followers as they join the platform and look for people/companies to follow.
Consider scheduling your posts
Things like Buffer and Hootsuite are great tools that allow you to schedule posts on various social media channels ahead of time. This means you can sit down for an hour and get all your social media posts, on all your active platforms, taken care of for the week. They’ll go up when you want them to and you can spend the week focusing on making your clients happy.
If you hate all forms of social media, you can always hire someone to handle it for you. If you want to know how a content marketer can help your business with it’s social media following, let’s chat.
Which social media channels are you using for your business? Are they different from your personal accounts?