Hello, and welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. Today’s post is all about link building. What it is. Why it’s important. And how you can get started.
If you have something like Yoast or Google Analytics for your website, you’ll probably notice that it marks whether you’ve included any links in your post and will let you know how that affects your SEO.
Link building is just one aspect of SEO. Keywords get a lot of attention when it comes to SEO, but there is much more to improving your online visibility than just your word choice, and one of those elements is whether you’re linking to other pages.
Linking to Your Own Pages
The first option is to link to your own pages. This is great because it keeps people on your website, which is good for both your small business and SEO (yes, Google keeps track of how much time people spend on your website, and you should, too. The more time, the better).
It also adds value. If your audience is interested in what you have to say, few things are more valuable than referring them to another post where you give them more information on the same or a related topic. And at the end of the day, content marketing is all about providing value.
Linking to Others’ Pages
It’s great to talk about what you know, but it enhances your authority if you can back up what you’re saying using external sources. If you can prove that leaders in your industry are saying the same thing (especially if there’s data to back it up), it enhances your authority.
Including links to an industry leader’s website also alerts them to the fact that you’re talking about them. Every time an article is published with a link to a page on their website, they’ll get an alert about it, which will probably prompt them to check out your site. That’s a good thing because it raises awareness of your small business, and you never know, maybe they’ll decide to partner with you, which can enhance the visibility of both of your websites.
Link building is a great way to get noticed online, but what about when other people link to your site? That affects your SEO as well, and not always for the better. Check back here next week for my take on backlinks: what they are and what you can do to build an awesome backlink profile for your website. If you’re afraid you’ll forget, you can sign up for my newsletter at the top of this page to get it emailed to you as soon as it goes live.
Thanks for reading! If you still have questions about how to improve your online visibility with content marketing, let’s chat.