Welcome to Marketing Mondays! Where I tell you all about who I am and just what I do all day as a content marketer.
For the past two years I’ve been telling everyone I meet that I’m a freelance writer. That’s true, but it didn’t seem to get the message across. I think most of them assumed that meant I wrote articles for newspapers and magazines, and while I do occasionally write for a few local magazines, my bread and butter is writing blog posts for clients. Since I write for them on a freelance basis, I am technically a freelance writer, but like I said, that title just wasn’t getting the message across.
Then I did a workshop with the wonderful Amanda Young over at Simplify Your Marketing and a light bulb went off. I realized why people had a hard time understanding what it is I offer. They think I’m writing news articles, when in fact, I help my clients grow their business by creating engaging content (blog posts, newsletters, website landing pages, etc.) that lets people know exactly who they are, what they do, and how they help their clients. So let me tell you who I am and what I do.
I won’t tell you my whole life story. I’ll just say I love the written word and I always have. As soon as I learned my alphabet I started making up stories and writing them down, so it surprised no one when I decided to major in English.
But it wasn’t until a few years after graduation that I started putting that major to work. I spent the better part of a year between jobs and that’s when the wonderful father of my roommate at the time offered to pay me to do things around his office (I suspect my roommate’s concern over my ability to pay my share of the rent may have had something to do with it, but that doesn’t mean I appreciate it any less). One of the things he needed was someone to write blog posts for him. He didn’t want to spend the time on it and he wasn’t any good at it. I read one of the posts he wrote. It jumped from one issue to the next without any segue whatsoever, making it nearly unintelligible. I can’t imagine he got any business from that particular post.
He happened to be an attorney, so it’s not like he didn’t know how to write. He just didn’t know how to put it in terms the average non-attorney could understand. And he didn’t know how to make it into a story to keep them reading. After a few months of hiring me to write blog posts for him, he told me the blog had brought in more than $75,000 worth of business to his law firm. Shortly after that an associate of his started hiring me to write his blog posts, then a couple friends of mine hired me to write for their website, and it kept growing from there.
Like I said, blog posts are my bread and butter, but they’re not the only way to tell your story. I also write newsletters, press releases, flyers, and website landing pages, in addition to handling the occasional social media account for my clients. I create the content you need to put out there so your clients can find you.
You’ll hear many people say content is king, but it’s more like quality content is king. You can certainly produce more content than anyone else, but if it’s not well written or effective, it’s not going to get you anywhere. It’s usually the amount, the quality, or both that trip people up when they try (or avoid) to do it on their own. That’s what I’m here for.
Interested in hearing how an effective content marketer can help your business? Let’s chat.