Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
I do social media for a lot of my clients precisely because most of them hate doing social media. They think it’s shallow and a waste of time. They don’t know how to do it effectively and they don’t want to know.
But no matter what industry you work in, the vast majority of your customers (not to mention referral sources and potential partners) are all on social media. It’s the first place they go to get information and connect with people. So here’s what you can do.
Don’t Knock It ‘Til You Try It
Social media has gotten a bad reputation mostly among people who don’t actually use it. They assume it’s shallow and a time waster and they don’t want to bother.
But, like I said, for many people today, it’s their main method of finding people and companies. Not only finding them, but interacting with them. They want to get to know you and trust you before they start working with you, and social media can be a great opportunity for you to earn their trust. Like I said in my post about blogging, we can argue all day about whether social media is an effective system of vetting people and companies with which to do business, but the fact remains that’s how a lot of people use social media. If you’re not where they are, they won’t find you.
So look at it as a way to interact with people. Not algorithms, but real, live people who are genuinely interested in what you’re doing. You don’t have to post what you’re having for lunch (but you’re free to do so if you want, that’s the beauty of the internet). Instead, post what matters to you and people who also care about those things will find you.
Talk About Your Work
You can snap a quick photo of the restaurant while you wait for your client to show up for your big meeting. You can even take a photo of a meeting with other industry professionals and post it. Talk about it. If they don’t want you posting their picture, that’s fine. You can just talk about what happened in the meeting without naming them.
On the other hand, they might want you to tag them to boost their own visibility. It’ll help increase visibility for both of you by allowing you to cross promote your posts.
Talk about what you’re doing. Are you excited to get to work in the morning? Are you working late? Did you just have a great idea? Did you get interrupted by your kids and/or your pet? Write a quick post about it. You may not think every moment of your day is interesting to total strangers, and it might not be, but there are always those little interruptions that surprise us and sometimes make us laugh. Share those moments. It will make your followers laugh, too and it will make them like you more, which, in turn, will make them want to work with you.
Find Your Tribe
Success (and happiness) is all about finding your tribe, and nowhere is that easier than social media. The great thing about it is that you can control the profiles you follow. Want to know what other people in your industry are talking about? Follow them. Don’t want to get updates from your Trump-supporting cousin? Don’t follow them. Once you start finding your tribe on social media, you just might see what makes it so addictive.
Finding your tribe (and helping them find you) will also help you figure out what to post. Think of a tweet as a text to your best friend. What parts of your day would you want to share with that person? What do you think they’re anxious to know about you? Don’t get too personal, but thinking of social media the way it was meant to be used (a way to be social) can make the process easier and more enjoyable.
I have a hard time remembering to post links to my new blog posts on all my social media accounts every time a new post is published. When I do remember, it can be very tempting to see what other people are doing. Because, as long as you’re on there, you might as well just scroll down a little to see what people are posting. Before you know it two hours have passed and you’ve disappeared into the black hole that the internet can sometimes become if you’re not careful.
Liking and reposting other people’s posts can be an effective social media strategy for some people, but if you just want to get in, put your post up, and get out, scheduling services (such as Buffer and Hootsuite) can help you do that. You can take an hour or so to schedule all your posts for the week and be done with it. Depending on how fast you work and how often you want to post on social media, you may be able to get it all done in less than an hour. The software of your choice will make sure the posts go up when you want them to and you won’t have to worry about it all week. You also won’t have to worry about getting distracted and spending your entire day on social media.
Of course, the other alternative is to hire an experienced content marketer to handle all your social media for you. If you think you might be at that point, we can chat about your options.