Veterinary clinics exist in an ever-changing world, and if you don’t keep up, you and your veterinary clinic can quickly get left behind. Pet owners who used to search for vet clinics and hospitals in the Yellow Pages now use the Internet.
But putting up a website for your veterinary clinic is much more complicated than placing an ad in the paper. In addition to engaging content, you need something that’s eye-catching, easy to navigate, and you need to keep it updated.
On top of all that you need something that’s easy for pet owners to find. Because most pet owners conduct their searches through Google, websites need to meet Google’s criteria to rank high in searches in order to make sure the right people can find them.
One of those criteria includes making sure your clinic’s website is mobile friendly. Although the first Internet searches took place on desktop (and then laptop) computers, pet owners are increasingly using their phones and tablets to search for information. This means websites for veterinary clinics need to be easy to read and navigate from a mobile device.
A mobile-friendly website is not just a smaller version of an existing website. Among other things, it needs to have font that’s big enough to be legible on a smaller device, and its navigation buttons need to be spaced far enough apart that people can be sure to click on the right one.
Mobile devices are almost exclusively touch-based, which means pet owners are using their fingers, rather than cursors, to navigate. If your navigation buttons are placed too small or too close together, people will have trouble moving around your clinic’s site, which will result in frustration and potentially lost business.
You don’t need to do this just to please Google. Regardless of how people find your site, they need to be able to read your content and move around your site from whatever device they’re using. Since so many pet owners are using their mobile devices to look up information, if they can’t view your clinic’s site on the device they’re using, chances are they won’t come back – to your site or your clinic. That’s business you can’t afford to lose.
If all this sounds too technical and scary, don’t worry. That’s what we’re here for. Helping you design and update your website is just one of the marketing solutions we offer to help you grow your business. Our services will make you more visible to pet owners, making it easier for them to find your veterinary clinic and discover what you’re all about. Whether that’s on a desktop, laptop, tablet, or smartphone, we help you make the best first impression on all devices.