Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about what not to do on your blog.
I’ve had to redirect a few clients lately who want to use their blog for selling their services, but here’s the thing: that’s not what your blog is for. That kind of content should go on your About and Services pages. It can even go out in your newsletter (but only for special promotions, not on a regular basis). But it doesn’t belong on your blog. Your blog needs to have actionable tips people can follow to make their lives better because that let’s them know you really know your stuff.
But Then They Won’t Need Me
False. I provide free content marketing tips every week, but people still reach out to me when they decide they need my services. Why?