Photo credit: Foter.com
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
I was thinking lately about how lucky I am to have such great clients. They really are the best.
Like everyone, I’ve had the occasional difficult client, but those relationships haven’t lasted long. For the most part, I really enjoy working with my clients and they seem to enjoy working with me. So when business is a little slow and I get frustrated, I have to remind myself how lucky I am – not just to have the amount of business I have, but the quality of the people with whom I get to work. People like that don’t come along every day and I shouldn’t expect them to. It will probably take some considerable time and effort to find, not just another client, but the next right client.
That got me thinking about what I must be doing right to get such great clients. In addition to doing great work, I must be doing something right in my marketing to attract the kinds of people that make me love my job.
Is your marketing attracting the right clients? If you’re struggling, here are some things you might want to consider integrating into your content marketing strategy.
If you’re trying to be someone else, the kinds of people who are attracted to that someone else will ask to work with you. It might work out just fine, but it might turn out you’re not compatible, leaving both of you unsatisfied with the arrangement. I, for example, don’t like writing up an outline before writing my blog posts. I prefer to write as I think and edit later. The result is my blog posts sound very much like me, because you’re getting my thoughts almost straight from my head, which means you pretty much know what you’re going to get if you decide to hire me. Disclaimer: Lots of people will tell you that you need an outline before you start writing anything. I’m not going to tell you that you can’t use an outline, but I will tell you that you should use whatever method you’re most comfortable with. It’s the only way to make sure the true you shines through in your writing.
Concentrate on Your Favorite Social Media Channels.
Going where your clients are is always great advice, but if you find you’re more comfortable with one or two social media channels than others, that’s where you should concentrate your time and energy because it will take less effort for you to visit and stay active on those channels. Your marketing there won’t be as forced, which means it won’t feel as forced, which, in turn, will attract the clients with whom you’d prefer to work.
Don’t Take It Personally.
We’ve all had that promising client who will significantly increase our business. We do everything we can to try and land that client, only to never hear from them again. It’s incredibly frustrating, but maybe it was meant to be. If they really wanted to work with you, they would have found a way to make it happen. If they weren’t dying to work with you, it may not have been that you did anything wrong. Instead, you might be better off accepting that not everyone will be the right client for you and just letting that prospect go.
So instead of pining for the ones that didn’t work out, get back out there and start looking for your next favorite client.
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