Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. Today’s post is all about how to get started with content marketing in a way that makes it not so scary.
Content marketing can be scary for some people. It’s why they put it off indefinitely and insist they have nothing to blog about or post on social media (come on now, this is your small business, of course you have things to talk about!) It’s also why they hire people like me – because they just don’t want to deal with it.
But where does that leave the people who don’t have the budget or don’t want to spend the money on content marketing? It’s reached the point where doing some form of digital marketing is no longer optional – it’s a must. So what do you do when you’re afraid of something that’s unavoidable?
Do Your Research
Most of the time something scares us because we just don’t know that much about it, and personally, I always find that educating myself on a topic is the best way to make it not scary. The more I know, the more prepared I am, the less likely I am to get freaked out or overwhelmed.
My Marketing Monday blog, of course, is full of content marketing tips and tricks. If you’re looking for more information, I also recommend this blog. And this one. There are also books you can read and podcasts you can listen to, all of which are chock full of excellent content marketing ideas, tips and tricks. Knowledge is power, so arm yourself with all the great information the Internet has to offer.
Take It One Step at a Time
If you want to get into blogging and newsletters and all the social media channels all at once, of course you’re going to freak out. Start with blogging at a pace you can reliably keep up. Once you feel comfortable with that, you can start playing around with one or two social media channels and see what works for you. When you have a system in place, then you can add a newsletter. If you have time to write an ebook on the side, great. Go for it. Otherwise you can simply wait until you have a sufficient number of blog posts on a particular topic, combine them into an ebook, and voila! You’re an author! (Keep in mind the ebook can be very short – just a few pages).
Planning ahead is another great way to make scary things less scary. Come up with a list of topics for your small business and create a content calendar to determine how and where you’ll post about each one. Once you have a plan in place, all you have to do is follow the plan (or have your content marketer follow it), which frees up your mind to think about other ways to make your small business awesome.
Did I forget anything? If you have any other ideas about how to make content marketing less scary, please let me know. If you still have questions about content marketing, let’s chat.