Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to make sure you’re using the best hashtags for your brand.
Start with The Basics
First, start with your industry. For example, I’m a content marketer, so I can start with #contentmarketing and/or #contentmarketer. Then I take a look at what other hashtags are getting used alongside those hashtags. Here are a few of the most common results in no particular order.
Once you’ve found some good ones, be sure to research them before using them. Once you’ve verified that they fit with the brand you want to convey, then you can go ahead and use them whenever it makes sense for your brand.
Another great resource is Hashtags.org. Just type in a hashtag at the top to see what times of day that hashtag gets the most use vs. the least use, as well as the top accounts that are using it and recent tweets featuring that particular hashtag. You can get all that for free, but if you buy a subscription, you can get a look at some of the most popular related hashtags.
Research Your Keywords
Once you’ve put in your keyword, in addition to giving you the metrics of the keyword, both sites will also give you other keywords that tend to pop up alongside that keyword. The advantage of SEMRush is that it provides the most popular keywords, while Ubersuggest puts them in alphabetical order, so you need to do a little more digging in order to find the ones you need to be using.
It all comes down to what people are searching. If they’re searching a particular term in Google, they’re likely searching for it on social media.
Copy Your Competitors
OK, don’t copy them. But you should know what they’re doing. Follow others in your industry so you can keep tabs on what they’re doing. For example, I have a client who works in the financial education industry, so I’ve been using #financialliteracy (among others) in his posts. But by setting up his account to follow others in that same industry, I recently discovered that #finlit is a pretty popular hashtag that’s a lot shorter than the one I was using, means the same thing, and is getting a lot of use among others in his industry.
Twitter has a neat little feature and you should definitely take advantage of it. Right along the left-hand side of the screen it has a list of the hashtags that are trending right now. These results are always immediate and you can use them to your advantage immediately. Better yet, they’re tailored to you, so if you express any interest at all in The Bachelorette, guess what? It’s going to come up in your Trending tab whenever people are talking about it on Twitter.
Twitter and Instagram also suggest accounts you might like to follow based on your interests. Take a look at them and see what grabs your interest because you never know what little-known gem might be your next content marketing goldmine, or even an opportunity for a content partnership.
Rinse and Repeat
As the saying goes, nothing is ever set in stone, and that could not be more true in this Digital Age. Google and the various social media sites are constantly changing their algorithms, which means we need to always be evolving in order to keep up. Don’t settle for one strategy and leave it at that. You always need to be re-evaluating what you’re doing to see if it still works and what could be better.
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