Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to create royalty-free images for your content marketing.
You need images in your content marketing. Of course the words you write are the most important aspect of your marketing, but at this point, there’s no denying the importance of quality images. But there are a couple of catches when it comes to including images in your content.
The first is making sure you don’t use too many images. Don’t forget that images, GIFs and videos take longer to load than text, and if you have too many in your blog posts, they’ll take forever to load and your audience will get bored and click away before they’ve even started reading. Find the happy medium that keeps your audience engaged and is relevant to your content without weighing down your server.
The second is royalty-free images. You might not think you have to worry about it if you’re only getting a few dozen visitors to your blog, but you never know when you could get slapped with a lawsuit. If the image (or video) is owned by someone else and they don’t give you permission to use it on your site, you always risk the possibility that they’ll insist you take it down. They might stumble across your site by accident or have an alert that lets them know when another site has posted their image. Or maybe no one will notice until you have hundreds of thousands of visitors to your site, at which point you’ll have developed bad habits and won’t know how to adjust.
Beyond Your Website
But it’s not just your website you have to worry about. If you’re posting images to Instagram (other than the ones you take yourself), you need to worry about who owns that image.
So here’s a list of resources of images you can use without worrying about getting into any trouble.
When it comes to the ownership of online images, there are three categories: those that are owned by a person or entity and cannot be used without their permission; those that are owned by a person or entity and can be bought; and those that aren’t owned by anyone and can be used freely without worrying about potential negative consequences. Below are some sites that offer paid images:
iStock – subscription based
I use Pixabay all the time, but I know Unsplash is another very popular platform that a lot of marketers use.
Finally, don’t forget the importance of customizing your photos. Most changes can be done using filters and edit options on your phone, but there are also tools available (such as Adobe and Photoshop) to help you create a unique image that helps build your brand. After all, isn’t building your brand the reason you’re creating marketing content in the first place?
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