Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
I recently talked to someone who was interested in doing some social media marketing, but she’s not currently on social media. She said she has an addictive personality and is worried about getting sucked down the black hole that the internet can so often become.
It’s a valid concern. There are legitimate psychological studies on the subject of social media addiction. Those who create and manage social media sites intentionally do so in a way that keeps us on their site. The longer we stay online, the more ads they can show us, the more money they can make, and the more their influence grows. That’s good for them, but not always so good for us.
So what can we do about it?
If you have a Facebook page for your business, Facebook lets you schedule those posts in advance. Otherwise you can use a scheduling software, such as Buffer or Hootsuite. Buffer has a free option, but Hootsuite charges a monthly fee. Nevertheless, they’re both great because you can schedule posts to go up on all your social media accounts without actually going on social media. I also love these because they allow me to schedule a bunch of posts all at once and then I don’t have to think about my social media marketing for at least the next few days.
The down side to this is it limits your engagement with your audience. You can tell them what you’re up to, but you can’t see what they’re doing or if they’ve responded to one of your posts. For that, you have to actually go on social media, which is, unfortunately, where the real value of social media is. People don’t just want you to tell them what you’re doing, they want to interact with you and social media is a great place to do that – but you can’t interact with them if you’re not on social media.
Also, be aware of what’s going on in the news. If there’s a terrorist attack and you’re still talking about your webinar because you scheduled the posts a few days ago, it can come off as really insensitive.
Only Look At Your Notifications
I think every social media platform at this point has a notifications tab. You can go in and just look at your notifications, which usually includes things like who liked your latest posts and who started following you.
Some social media sites include other things in their notifications tab to get you to stick around longer. Twitter recently started putting in my notifications what people I follow were talking about, retweeting, etc. At first I found it annoying, but now I really like it. It means all I have to do when I go online is put up my post, check out my notifications tab, and I’m done. I’ll see what’s popular and I can retweet stuff Twitter notifies me about and then I’m off to get work done, network, eat lunch, whatever.
Anything you can do to avoid scrolling through your feed is ideal because that’s where the black hole lives.
Set A Timer
This may or may not work, depending on how much self-discipline you have. I know many people have limited themselves to a certain amount of social media time per day and I’ve tried it myself. It can be as little as ten or fifteen minutes, which gives you enough time to put up a new post, see what people are talking about, and get out of there.
What tricks do you use to avoid spending all day on social media?
If you still have questions about how to maximize your time on social media, let’s chat.