Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how starting your own business is kind of like being a mom.
Mother’s Day is coming up this week and I want you all to celebrate, regardless of whether you have kids – or pets. Pets count, right?
If you’re reading this blog, you probably own your own business and you may even have started it yourself. Congratulations! You’re a mom. Even the men can be considered moms for now since you conceived of this great idea and let it germinate for a while before taking the leap and putting it out into the world.
I hear most moms talking about being both scared and excited while they’re pregnant. They can’t wait to see what the future holds, but at the same time, they’re terrified they won’t be able to bear the incredible burden of raising a child.
When I quit my day job to take on content marketing full time, I know I was also equal parts terrified and excited. I was scared that I wouldn’t be able to pay the bills without a steady paycheck, but I was also excited to be my own boss and take on new clients so I could help them grow their online visibility and make their small businesses successful.
What It Has to Do With Content Marketing
Like parents, we want our children (in this case, our businesses) to grow, and an effective content marketing strategy is one of the best ways we can do that. By setting up our own website, updating it consistently (i.e. blogging), and pushing it out on social media, we can build our audience, which in turn will help us build a successful small business.
Our business may not wake us up in the middle of the night (unless you have alerts set on your phone, which you keep in your bedroom while you sleep), but we all lose sleep over our business. Did I make enough money to cover all my expenses this month? How am I going to pay my taxes? How can I reach potential customers? Was that last post I just scheduled brilliant or the worst thing ever? Should I get up and change it right now while I’m thinking about it? I should probably change it.
The next thing you know it’s 1 am, you’re fighting with your website, and sleep is the last thing on your mind.
So give yourself a break this Mother’s Day. Buy yourself some flowers and chocolate. Take yourself out to brunch. Do whatever it is you need to do to unwind so you can come back to work better and stronger on Monday.
And of course don’t forget to call your mom. After all, if it hadn’t been for her, you wouldn’t be able to do any of the awesome things you do.
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page to make sure you never miss an update. If you still have questions about content marketing, let’s chat.