Merry Autumn! *throws leaves in air*
Fall is my favorite time of year. I love pumpkin spice everything, squash, apples, the cooler air (even though we’re not currently experiencing any cooler temperatures here in Chicago), the leaves changing color and crunching underfoot. I love it all.
But, as tempting as it is for me to stay outside and bask in nature’s glory, I can’t forget how important it is to stay on top of my content marketing. That’s what I’m here to tell you today: don’t fall behind in your content marketing.
Why Would You Fall Behind?
Because the holidays are just around the corner. I know it doesn’t feel like it, because Thanksgiving is still two and a half months away, but that time can go by in the blink of an eye, especially if you’re anything like me and my mom, who start planning a month in advance. That goes doubly if you’re really into Halloween and tend to spend a lot of time planning and/or making your costume, hosting a Halloween party, and/or decorating your house.
After Halloween and Thanksgiving, Christmas/Hanukkah/Kwanzaa is just around the corner and there are the parties to go to, the gifts to buy (or make, if you’re into that) and wrap, plus the family gatherings. It’s a lot, and no matter how many times we might tell ourselves we won’t get bogged down this year, we all know it’s a big, fat lie.
Consistency Is Key
So why should you worry about your content marketing in the midst of all these festivities?
Consistency is one of the most important aspects of content marketing. Posting consistently at the same time on the same day is much more important than how often you post. Yes, Google likes more frequent updates to your website, but it also likes consistency, and so does your audience. If they like the content you produce, they want to know when they can expect more of it. Miss a post or two and you can lose a significant portion of your audience who won’t return, and then you have to start all over again to either win them back or gain new readers/viewers to replace them.
Google will also notice if you fall behind and your search rankings will suffer as a result.
If you don’t already have your content planned out for the next few months, set aside some time ASAP to come up with a plan. If you need some help, contact me.
Don’t spend the office holiday party writing a last minute blog post or scheduling tweets for the next day. Get your content marketing plan set up now so you can sit back and enjoy the holidays.
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