We believe design should be relevant and engaging. For design to create meaning and add value, it must be established in the context of strategic goals. That can mean increasing brand awareness, enhancing customer relationships, or capturing a larger market share.
With extensive experience in brand and design management, Design in Context focuses on designing integrated communication programs. This includes incorporating digital, identity and literature system solutions that create a distinct, relevant and powerful presence in the marketplace. From product sheets, to identity systems, to new product introduction campaigns, each program component plays a role in an overarching brand strategy.
Design In Context is a result of our belief that good design aligns stakeholder behavior, perceptions and needs with business goals and objectives. When we incorporate all these aspects, design can be impactful and meaningful to the audience it serves.
The work we do has ranged from creating identities for small businesses, to designing visual/verbal systems, to unifying corporate-wide brand communication initiatives. We make sure every decision takes into account who you want to reach and how to reach them in a way that is most compelling and meaningful.
We love helping clients think in terms of the big picture without losing site of the details that set you apart. We also understand how decisions made today will impact short-term goals while having long-term implications. Most importantly, we look for collaborative relationships with clients in which to build an in-depth knowledge of the challenges they face. Through this knowledge we can help our clients gain clarity, which in turn builds trust.
Who We Are
Julia Archer, Founder
As a design director at USG Corporation, I led creative teams in the development of award-winning comprehensive design initiatives. We built design platforms that integrated all communication efforts (both externally and internally) and globally ensured all branding efforts aligned with the corporate brand strategy.
Leveraging my broad range of experience, I established Design In Context as a design consulting firm to focus on the areas that are most appealing to me: the intersection of design and strategy.
A holistic perspective to all initiatives while focusing on the details required to get the best results.
An analytical approach to understanding the issues that need to be addressed by ensuring all project objectives are clearly defined and developed within a strategic context.
A process that captures consistency and efficiency benefits.
A passion for branding and the value of creating brands that are truly meaningful and beneficial to building strong customer relationships.
I look forward to working with you and demonstrating how your organization can benefit from good design. We would love to hear from you!
Julia Archer, Founder
With a diverse range of information and levels of communication across multiple business categories, the challenge is to create unified, comprehensive literature systems that are relevant and valuable to the end user. Using customer insights, Design In Context developed the following communication programs and systems to be visually and verbally integrated at all levels of communication.
Whether conveying installation tips to customers, reinforcing company values to employees, or positioning corporate leadership in the industry, these design initiatives provide an opportunity to establish a dialogue and support information needs. The range of communication programs were created for diverse audiences and connected through the use of core brand assets while allowing content and visual expression to drive focus.
Each brand is different and requires a unique approach. As new brand strategies are established, it is important to create brand recognition and awareness through consistent use of brand assets while allowing flexibility to address a range of content requirements and customer focus.
To create relevance and meaningful differentiation in the market, communication programs are created to align key benefits to customer needs. Based on audience and factors that drive consumer choices, Design In Context created these programs to maximize their effectiveness.