(I’m no break this week, so please enjoy this post from August 2017. I’ll be back with more tips next week. Until then, have a safe and happy holiday).
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
There’s a certain pet store that sends me multiple emails every day. I don’t want them to sue me, so I won’t name them, but I will list everything they are doing wrong.
1) Sending Daily Newsletters
This is so annoying that my brother (who has my dog’s brother) stopped buying from this very large chain. They are constantly flooding my inbox with “deals,” offers, and incentives. It’s extremely irritating and makes me have a very low opinion of this company. I don’t open the vast majority of their emails, unless they’re having a sale. Even then I’ve learned to be careful, which leads me to my next point.
2) Promoting “Sales” That Aren’t Really Sales
This company is constantly telling me that they’re having a sale on the brands they know I prefer, which is just insulting. Do they really think I won’t notice?