If you have a small business, you’ve probably been told you need a blog. Some people may have given you vague reasons like “establishing yourself as an authority in your field,” but what does that even mean?
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to make sure you’re using the best hashtags for your brand.
Start with The Basics
First, start with your industry. For example, I’m a content marketer, so I can start with #contentmarketing and/or #contentmarketer. Then I take a look at what other hashtags are getting used alongside those hashtags. Here are a few of the most common results in no particular order.
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. Today’s post is all about what it means to have white space in your blog posts and why you need it.
Almost every article I’ve seen about how to write great blog posts tends to mention the fact that you should leave plenty of white space, so I thought I would take a little time to explain exactly what that means and why it’s important.
What Do People Mean When They Tell Me to Include White Space in My Blog Posts?
Essentially, it means you need to use short paragraphs. No more than a few lines each, and don’t be afraid to have paragraphs that are just a line or two. You can have as many paragraphs as you need to cover whatever topic it is you’re covering, but try to keep those paragraphs as short as possible.
It makes it easier to read. When we see giant blocks of content, we tend to feel overwhelmed and our brains have to work harder in order to process the information. A lot of people who see large paragraphs will decide they don’t have time to get through it all and click away. In many cases, there will be a certain amount of mentally “checking out” before they start reading, even among people who do decide to dive in and read the post.
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about why you should do your research before using hashtags.
I’ve talked on this blog before about the value of discussing your mistakes in your content marketing. I gave the example of how I ended up with my very first ever stitches by being stupid with an immersion blender. This time I’m here to talk to you about a mistake I recently made when it comes to hashtags.
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to curate content while making sure you’re not redistributing the same old content everyone has already seen.
There are a few major websites that are dominating the online space for content marketing. Content Marketing World is one, Content Marketing Institute (CMI) is another, as is Neil Patel, and Forbes is also a pretty big player in that space.
These are the people who post new blog posts every day, so I’m not looking to compete with them because that’s just not realistic for me. The problem I face is, when it comes time for me to curate content, how do I make sure I’m showing my audience something that is both unique and valuable?
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to build a great backlink portfolio.
Last week I talked about the importance of backlinks and how other people can use them to lower your SEO score without your knowledge. This week I’m going to talk about what you can do to build a backlink portfolio that helps your SEO.MORE +
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about the importance of backlinks for SEO: what they are, why you should care about them, and how to manage them.
Last week I talked about how linking to other websites can enhance your SEO, so now I’m going to talk about what happens when it goes the other way. How is your SEO affected when other sites link back to yours?
The Good News
Most of the time, any links to your site is probably a cause for celebration. It means someone else out there thinks there’s something on your site that’s worth sharing with their audience. When Google sees other sites linking back to your website, it sees it as a kind of endorsement of your site. If the site linking back to yours is a high-quality site that Google is already ranking highly, then that backlink gives your SEO a boost.
But what if it’s a low-quality site?MORE +
Hello, and welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. Today’s post is all about link building. What it is. Why it’s important. And how you can get started.
If you have something like Yoast or Google Analytics for your website, you’ll probably notice that it marks whether you’ve included any links in your post and will let you know how that affects your SEO.
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about brand authenticity: What is it? Why do I need it? How do I get it.
One thing I keep talking about on this website is that one of the main goals of content marketing is to cultivate your brand as a reliable, trustworthy resource of information in your industry. But, public trust in companies is down and most people know you can’t believe everything you see on the internet, which can make online marketing feel like a bit of a catch-22. How are you supposed to use the internet to build yourself as a reliable source of information if no one trusts what they see online?
Welcome to Marketing Monday, where I explain why content is king and how to implement it as part of your marketing strategy.
When I tell people that, as a content marketer, I write primarily blog posts for my clients, most of them have some excuse for not having their own blog. Either they don’t want to spend the time updating it and/or they just don’t know what to write about. I’ll admit, I myself used both those excuses for not starting my own content marketing blog. Then I realized that was silly because a significant part of my job involves pitching blog post topics to my clients for approval before I actually write the posts. How can I do it for them but claim I can’t do it for myself?