Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about the importance of developing your own voice as a content marketer.
Last week I wrote a post about April Fool’s Day and how it could (but probably shouldn’t) be incorporated into a small business’ content marketing strategy. When I was on Twitter later that day, I happened to see a similar post on Content Marketing Institute’s website. At first, I was excited to see that someone else had had the same thought, but then I started looking through the post and realized they mentioned a whole bunch of things I hadn’t even considered, which got me thinking: did I do my post wrong?MORE +