Welcome to Marketing Monday, where I explain why content is king and how to implement it as part of your marketing strategy.
When I tell people that, as a content marketer, I write primarily blog posts for my clients, most of them have some excuse for not having their own blog. Either they don’t want to spend the time updating it and/or they just don’t know what to write about. I’ll admit, I myself used both those excuses for not starting my own content marketing blog. Then I realized that was silly because a significant part of my job involves pitching blog post topics to my clients for approval before I actually write the posts. How can I do it for them but claim I can’t do it for myself?