Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about making you think about how you can bring new life to your marketing efforts?
While it’s theoretically spring, it sure doesn’t feel like it here in Chicago. As I write this, it’s cold and rainy, and the forecast for tonight is for it to get so cold that the rain will turn into snow – and the rain already on the ground is likely to freeze over into black ice. Fun!
That said, those of us who celebrate Easter did so a little over a week ago and not long before that was the spring Equinox, when most people celebrate the beginning of spring, no matter how cold it is.
I’ve always loved Easter. It’s always been a time for my family to gather together and stuff our faces at a big buffet brunch. That combined with all the peeps and chocolate bunnies and what’s not to like?
I’ve also loved it as a celebration of spring. We women tend to put away our dark dresses, sweaters and stockings and we finally get to pull out the floral summer dresses and sandals (in theory, at least). Easter has always been a time of symbolic renewal as the grass starts to grow back in and the trees start to bud, slowly transforming our barren landscape into one of glorious spring beauty.
So it got me thinking: with all this celebration of renewal, what can I do to bring new life to my business?