Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
I just started handling social media for a new client who’s only following 9 other accounts. Since she doesn’t go on social media (that’s why she hired me) I asked her if she felt comfortable with me following people on her behalf. Here’s why I did that.
Only Following A Few People Looks Like Spam
There are a number of ways people can spot a phony account and one of the red flags is someone who isn’t following a lot of other accounts. By the same token, following hundreds, or even thousands, of other accounts also looks a lot like spam. A good rule of thumb is to make sure you’re following fewer people than are following you.