Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to write a great cold email.
When people ask me how I get new business, I tell them most of it comes through cold emails. I also do a fair amount of networking, which is definitely a front-runner as far as how I get new clients, but the cold email has also been immensely helpful. It’s probably my most useful piece of content marketing, so I figured I’d talk about it here.