Photo credit: Foter.com
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer.
Ask what you can do for your content marketer!
I’ve been very fortunate in my clients so far that most of them are really good about getting me all the information I need when I need it. When I ask for something, most of them are quick to send it to me, which is great, since I don’t like getting radio silence from my clients any more than they like getting it from their content marketers.
Which brings me to my point … what does your content marketer need from you?
Communication is key in every relationship and your relationship with your content marketer is no different. Just like you need to know what you can expect from them, they need to know what you’re looking for in a content marketer and what your goals are for your content, because that’s they only way they can help you.
When clients ask me what I need from them, there are a few standard questions I always ask them.
- Their budget
- What they’re currently doing for their content marketing (if anything)
- If they’ve worked with a content marketer before
- Their goals for their content
- Their deadline(s)
If it’s a new customer, I’ll also ask for samples of their writing, or other articles they like, so I can get an idea of their voice and the kind of content they want to make a part of their brand.
Help Your Content Marketer Help You
As these things change, it’s important to keep your content marketer in the loop, just like we try to keep you in the loop when changes happen on our end that might affect the delivery of a project. No one likes to be kept in the dark, and the more we know, the better equipped we’ll be to help you.
The questions your content marketer asks you might differ from the questions I tend to ask my clients, but the fact remains that the more information, the better. I have never complained about a client giving me too much information. I like to have as much information as possible so I can sort through it all and decide what will make for great content and what will put the reader to sleep. If the client wants to make sure I include specific pieces of information, I’ll take that into account, but that doesn’t mean that’s the only information I want from them. The more I have to flesh out the piece, the better. It’s amazing sometimes how much information can be condensed into a line or two and how effective those few words can be at getting your clients to sit up and pay attention.
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page to make sure you never miss an update. If you still have questions about content marketing, let’s chat.