Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to get the most out of your social media marketing efforts.
I’ve already talked about what not to do on social media, but I still see so many people making those mistakes and I still want to talk about them, so this time I thought I would write a post around what you should do on social media.
1) Spend Some Time There
Too many people forget about the first part of social media: social. It was designed for people to interact, but too many marketers and small business owners just want to post to social media and be done with it. Buffer and Hootsuite are two scheduling apps that are great for this and I’ve used both of them, but I don’t rely on them exclusively. The social media sites where I get the best traction are the ones where I spend time looking at other people’s posts, liking them, sharing them, and commenting on them. Why would I do that?
Social media marketing is all about increasing your visibility. It’s certainly possible to convert leads from social media, and I know a lot of people do that, but I use it primarily to make my brand more recognizable and one of the best ways to do that is by interacting with other people on those sites. Follow them and let them know what you think of their posts (be nice). It’s a great way to get their attention, and so is sharing their posts while tagging them. People love it when you share their content and they’ll be more likely to return the favor.
Seeing what other people post on social media and the kinds of posts that get the most traction is also a great way to get ideas for your own posts. Because each social media site works a little differently, it’s a good idea to get to know each site and the kinds of content people tend to post there, but you can only do that if you actually spend time there. This can help give you an idea of what you should be posting to your own account, plus I like scrolling through social media for blog post topic ideas.
3) Provide Value
One of the most annoying things I see a lot on social media are brands using the comments section on my posts to promote their own products or services. I don’t follow them (and now I never will) and my post has nothing to do with what they’re selling. They probably use robots to post the same message on as many posts as possible. It drives me nuts because I have no way of deleting those comments, although I can (and do) report them as spam.
Commenting on other people’s posts is a great way to increase your visibility, but you have to provide value. Make sure the comment is relevant to the original post and that it adds to what they’re already talking about. You can mention your work indirectly, as long as it’s relevant to the original post and you’re not just blatantly promoting yourself.
4) Respond to Comments
I always ignore the comments that were clearly posted by robots, but anything posted by a human (that’s relevant) I respond to, even if it’s just to like the comment. If they ask a question, I do my best to answer it right away. Many people will want to interact with you on social media before they’ll take the next steps towards buying from you, so making a good impression is imperative.
Can you think of any other social media marketing musts I missed here? Feel free to let me know in the comments.
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