This post was initially published in August of 2017 but has been updated and republished.
Welcome to Marketing Monday, where I give you tips and tricks for being your own content marketer. This week’s post is all about how to grow that precious list of subscribers to your newsletter.
I can spend all day writing about what you should put in your email newsletter and what headlines will make subscribers open it, but that won’t help anyone if you don’t have any newsletter subscribers. So here are some easy tips for how you can grow your newsletter subscriber list.
Sometimes, it really is as simple as asking for what you want, and you have nothing to lose, so put it on every. Single. Page. My website is set up so people can enter their email address at the top of every single page of my website, but I still ask. At the bottom of each and every blog post, I let them know that they can sign up for more updates and exclusive content and I encourage them to do so.
Just because the option is there, doesn’t necessarily mean they’ll see it. Or that they’ll remember it once they’ve finished reading my latest post. But if they liked my content enough to read all the way to the end, chances are they’ll want more, and that’s a great opportunity to ask them if they’d like to subscribe to my newsletter.
2) Social Media
Just like you use social media to direct people to your blog/website/services, you can (and should) use it to direct them to your newsletter. Every time you send out a new email to your subscribers, include a post to it on social media. MailChimp even has a button for you to do just that, so you have no excuse to not do it.
You can also post about your latest newsletter before you hit “send.” I frequently do this to tell people what I’m writing about in my newsletter, then I include a link to one of my web pages and let them know how they can sign up to receive updates.
3) Host Giveaways and Contests
People have a hard time resisting the possibility of free stuff, so if you host a giveaway and make entering their email address a requirement of entering the giveaway, people will be more likely to hand it over. This has been a standard practice for building email subscriber lists for a while now, but be careful if you have followers in Europe, because it might be a violation of the new GDPR.
4) Build Credibility
I don’t care what they’re offering, if I’ve never heard of them before, I’m much less likely to give them any kind of information – including my email address. On the other hand, if it’s an established brand I’ve heard of before, even if their name just seems vaguely familiar, I’ll be much more likely to give them my information (the human brain automatically prefers things that are familiar, even when it can’t place why they’re familiar).
This is why it’s so important to build relationships with your followers. Engage them on social media, provide value in the form of curated content and awesome posts on your blog, and always respond to their questions and comments.
That said, don’t blow it. Once they’ve given you their email address, don’t fill it with spam and don’t send them multiple emails in a day – or even a week. Once a week is the most often you should be sending out updates. Any more than that and you’re likely to get someone who either never opens your emails or unsubscribes right away.
Thanks for reading! If you like what you see here, you can sign up for my newsletter at the top of this page. If you’re sick of struggling with DIY and you’re ready to level up your content, let’s chat.